Marketing

Upon completion of the graduate university study in Business Economics, majoring in Marketing, students will be able to:

1. Identify and compare current theories, concepts, models and ideas in the field of marketing;  
2. Develop competencies for shaping innovative marketing approaches aligned with the general marketing and business goals of the business operator and sustainable development;
3. Plan, design and implement marketing activities and critically evaluate their effectiveness;   
4. Design a marketing strategy and create a marketing plan;
5. Choose and apply the most modern marketing techniques and tools in a digital and competitive environment;
6. Justify the selection of key performance indicators and analyze marketing activities. 

Teaching at the study is conducted over 4 semesters. The distribution of ECTS credits is indicated below:

• 30 ECTS credits are acquired in six compulsory courses that are offered in all majors that have a common content and cover the areas of managerial economics, research methods, leadership, project management, controlling and strategic management. With these courses, most of the joint learning outcomes of all majors are achieved.

• 90 ECTS are distributed among majors, and the distribution of ECTS credits across semesters is made as follows:
• In the first semester:
  • 15 ECTS credits are acquired through the common content in all majors (three courses) in the field of managerial economics, research methods and leadership.
  • 15 ECTS credits are distributed among the compulsory courses of the major.
• In the second semester:
  • 10 ECTS credits are acquired through the common content in all courses (two courses) in the field of project management and controlling.
  • 20 ECTS credits are distributed among the compulsory courses of the major.
• In the third semester:
  • 5 ECTS credits are acquired through the common content of all majors (one course) in the field of strategic management.
  • 25 ECTS credits are distributed among the major content, namely:
    • 10 ECTS credits for compulsory course content (predictably up to 2 courses).
    • 15 ECTS credits for optional course content (predictably up to 3 courses).
• In the fourth semester
  • 15 ECTS credits are acquired through the diploma thesis
  • 15 ECTS credits are distributed among the elective course content, which can be completed in one of the following ways or in a combination of the following ways:
    • through major elective courses.
    • through university elective courses (only if the schedule permits it)
    • through courses from the ERASMUS+ mobility program or other types of mobility programs at other universities in accordance with the student’s approved study plan.
    • through student professional practice.