Marketing of Special Areas

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Study programmes

Postgraduate study

Level of study

Postgraduate study

Study duration

1 year

ECTS credits

60 ECTS

Professional or academic title

Specijalist marketinga posebnih područja (spec. oec.)

Introduction

Specijalistički studij Marketing posebnih područja usmjeren je na razvoj specifičnih marketinških znanja primjenjivih u različitim sektorima – od industrije i trgovine do turizma, kulture i neprofitnih organizacija. Cilj studija je osposobiti polaznike za učinkovito donošenje marketinških odluka i upravljanje strategijama u specijaliziranim područjima poslovanja.

se provodi kroz predavanja, radionice, timske projekte i analizu poslovnih slučajeva. Studenti usvajaju znanja iz ključnih marketinških disciplina, uključujući proces marketinga, istraživanja tržišta, e-marketing i marketinške strategije, uz mogućnost specijalizacije kroz izborne kolegije poput političkog marketinga, CRM-a, upravljanja markama te marketinga u turizmu, obrazovanju i agribusinessu.

Po završetku studija, polaznici dobivaju akademski naziv specijalist ekonomije (spec. oec.) i stječu kompetencije potrebne za rad na vodećim marketinškim pozicijama u profitnom i neprofitnom sektoru.

Additional info

Study learning outcomes

Study outcomes:

After completing the graduate university study in Business Economics, majoring in Financial Management, students will be able to:

Analyze trends and developments in financial markets and manage financial instruments and taxes accordingly;
Present in an informed manner their knowledge, attitudes and research results in the field of financial management;
Think critically when systematically solving quantitative and qualitative problems in financial management;
Create financial statements in heterogeneous organizations or institutions and evaluate their reliability by applying relevant accounting and auditing standards;
Master and be able to apply modern, sophisticated techniques, methods and models that are necessary for making strategic business decisions in financial management.

Program structure

Teaching at the study is conducted over 4 semesters. The distribution of ECTS credits is indicated below:

30 ECTS credits are acquired in six compulsory courses that are offered in all majors that have a common content and cover the areas of managerial economics, research methods, leadership, project management, controlling and strategic management. With these courses, most of the joint learning outcomes of all majors are achieved.

90 ECTS are distributed among majors, and the distribution of ECTS credits across semesters is made as follows:
In the first semester:
- 15 ECTS credits are acquired through the common content in all majors (three courses) in the field of managerial economics, research methods and leadership.
- 15 ECTS credits are distributed among the compulsory courses of the major.
In the second semester:
- 10 ECTS credits are acquired through the common content in all courses (two courses) in the field of project management and controlling.
- 20 ECTS credits are distributed among the compulsory courses of the major.
In the third semester:
- 5 ECTS credits are acquired through the common content of all majors (one course) in the field of strategic management.
- 25 ECTS credits are distributed among the major content, namely:
  - 10 ECTS credits for compulsory course content (predictably up to 2 courses).
  - 15 ECTS credits for optional course content (predictably up to 3 courses).
In the fourth semester
- 15 ECTS credits are acquired through the diploma thesis
- 15 ECTS credits are distributed among the elective course content, which can be completed in one of the following ways or in a combination of the following ways:
  - through major elective courses.
  - through university elective courses (only if the schedule permits it)
  - through courses from the ERASMUS+ mobility program or other types of mobility programs at other universities in accordance with the student’s approved study plan.
  - through student professional practice.