Marketing of Special Areas

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Study programs

Postgraduate study

Undergraduate study

Postgraduate study

Study duration

1 year

ECTS credits

60 ECTS

Professional or academic title

Sveučilišni specijalist ekonomije (univ. spec. oec.)

Introduction

The study is particularly suitable for employees coming from practice. It is intended for all applicants who have completed a four-year university undergraduate study, regardless of whether they come from economic or non-economic fields, and in which area of economic and non-economic activities they are employed. The course will provide participants with the basic and specialist knowledge necessary for effective marketing and business decision-making in a wide range of fields, from industrial marketing and agriculture, through for-profit service activities (hospitality, tourism, trade), to mostly non-profit applications of marketing (culture, sports, politics). The aim of the post-graduate specialist study in Marketing of Special Areas is to educate and train participants for marketing management in various activities of the profit and non-profit sector. The study is intended for current and future managers and employees in the economy and non-economic activities in order to expand their previous knowledge, familiarize them with the latest theoretical and practical knowledge of marketing, master the skills of solving complex marketing problems and achieve better results in both for-profit and non-profit activities. Namely, in the modern market of physical goods in general, and also in the growing sector of various services, new challenges constantly appear in increasingly pronounced competitive conditions that employees must successfully face.

Additional info

Study learning outcomes

Study outcomes:

After completing the graduate university study in Business Economics, majoring in Financial Management, students will be able to:

Analyze trends and developments in financial markets and manage financial instruments and taxes accordingly;
Present in an informed manner their knowledge, attitudes and research results in the field of financial management;
Think critically when systematically solving quantitative and qualitative problems in financial management;
Create financial statements in heterogeneous organizations or institutions and evaluate their reliability by applying relevant accounting and auditing standards;
Master and be able to apply modern, sophisticated techniques, methods and models that are necessary for making strategic business decisions in financial management.

Program structure

Teaching at the study is conducted over 4 semesters. The distribution of ECTS credits is indicated below:

30 ECTS credits are acquired in six compulsory courses that are offered in all majors that have a common content and cover the areas of managerial economics, research methods, leadership, project management, controlling and strategic management. With these courses, most of the joint learning outcomes of all majors are achieved.

90 ECTS are distributed among majors, and the distribution of ECTS credits across semesters is made as follows:
In the first semester:
- 15 ECTS credits are acquired through the common content in all majors (three courses) in the field of managerial economics, research methods and leadership.
- 15 ECTS credits are distributed among the compulsory courses of the major.
In the second semester:
- 10 ECTS credits are acquired through the common content in all courses (two courses) in the field of project management and controlling.
- 20 ECTS credits are distributed among the compulsory courses of the major.
In the third semester:
- 5 ECTS credits are acquired through the common content of all majors (one course) in the field of strategic management.
- 25 ECTS credits are distributed among the major content, namely:
  - 10 ECTS credits for compulsory course content (predictably up to 2 courses).
  - 15 ECTS credits for optional course content (predictably up to 3 courses).
In the fourth semester
- 15 ECTS credits are acquired through the diploma thesis
- 15 ECTS credits are distributed among the elective course content, which can be completed in one of the following ways or in a combination of the following ways:
  - through major elective courses.
  - through university elective courses (only if the schedule permits it)
  - through courses from the ERASMUS+ mobility program or other types of mobility programs at other universities in accordance with the student’s approved study plan.
  - through student professional practice.