On Wednesday, December 20, 2023, as part of the Consumer Behavior course, Tin Kovačić will be a guest lecturer on the topic: "The Influence of Media on Consumer Behavior.".
Tin is a journalist. Nove TV, winner of the Večernjakova Rose in the TV Face of the Year 2022 category. a year that we can follow in prime time slots. His work involves creating news, directing the flow of news, and selecting the appeals to feature alongside the story.
A conversational lecture will address perception and its impact on consumer attitudes using ATL channels (mass communication).
