About the facultyFaculty members
Sara Bačmaga is a lecturer at the Department of Interdisciplinary Courses at the Faculty of Economics and Business in Osijek. In 2022, she completed her Master's degree in English Language and Literature and German Language and Literature, teaching track, at the Faculty of Humanities and Social Sciences of the Josip Juraj Strossmayer University of Osijek, earning the academic titles of Master of Education in English Language and Literature and Master of Education in German Language and Literature. During her studies, she spent part of her academic education in Vienna. After graduating, she worked for three years as a teaching assistant at the Faculty of Education in Osijek, after which she moved to the Faculty of Economics and Business in Osijek. She is currently a doctoral student in the postgraduate doctoral programme in Linguistics at the Faculty of Humanities and Social Sciences in Osijek.
Her research interests include text linguistics, semiotics, and multimodality, with a particular focus on advertising discourse and the relationship between language and image. In her research work to date, she has focused on the semiotic and text-linguistic analysis of advertisements, including German-language advertisements in Osijek newspapers from the 19th and 20th centuries, as well as contemporary linguistic phenomena and cross-linguistic influence.
She regularly participates in national and international scientific and professional conferences in the fields of German studies, linguistics, and applied linguistics, and publishes papers within her research interests.
