Study programmesUnderstanding the elements of the research process and different methodological and research approaches. By applying scientific and professional examples, enable students to independently build a research plan with the correct selection of research methodology that follows the research problem, set goals and hypotheses of the research work. Investigate and interpret publicly available statistical data.
Introducing research and methodological ways of thinking. Guiding students through qualitative and quantitative methodologies in the research process. Mastering procedures for data collection, questionnaire design, applying methods, and reporting on research findings.
After completing the course, the student will be able to:
1. Explain the research process in business economics
2. Build your own research plan
3. Provide a reasoned explanation for the choice of research strategy
4. Design a questionnaire
5. Conduct primary research
