Ekonomski fakultet u Osijeku, sastavnica Sveučilišta Josipa Jurja Strossmayera u Osijeku, organizira Erasmus+ Blended Intensive Programme (BIP) pod nazivom Category Management, koji će se održati u virtualnom obliku 27. travnja 2026., dok će se fizički dio programa održati na Fakultetu od 4. do 8. svibnja 2026. u Osijeku. Program nosi 3 ECTS boda i namijenjen je studentima prvenstveno diplomskih studija.
BIP Category Management usmjeren je na suvremene opskrbne lance i vertikalne marketinške sustave te sudionicima pruža cjelovit uvid u koncepte, uloge i koristi upravljanja robnim kategorijama u maloprodajnom i veleprodajnom okruženju. Program obuhvaća cjelokupan proces upravljanja kategorijama proizvoda – od definiranja i vrednovanja kategorije, preko upravljanja asortimanom i prodajnim prostorom, do određivanja cijena i promocija – uz naglasak na podatke, tehnologiju, omnichannel maloprodaju te suradnju s dobavljačima i category captain partnerima.
Virtualna sastavnica programa održat će se 27. travnja 2026. od 10:00 do 13:00 sati i bit će posvećena uvodu u upravljanje kategorijama proizvoda, ulozi category managementa u marketingu i maloprodaji, predstavljanju strukture kolegija te upoznavanju sudionika s grupnim zadatkom i načinom rada tijekom programa.
Fizički dio programa održat će se na Ekonomskom fakultetu u Osijeku od 4. do 8. svibnja 2026. Tijekom petodnevnog programa studenti će obrađivati teme poput razvoja i terminologije category managementa, upravljanja kategorijama u suvremenim opskrbnim lancima, faza procesa upravljanja kategorijama, analize kategorija, upravljanja asortimanom i prodajnim prostorom, određivanja cijena, primjene tehnologije i omnichannel pristupa te suradnje zaposlenika i dobavljača u provedbi category managementa. Program uključuje i radionice, simulacije, analizu primjera iz prakse, grupni rad, posjet hrvatskoj trgovačkoj i logističkoj kompaniji te završne studentske prezentacije.
Program koordinira prof. dr. sc. Davor Dujak, a uz Ekonomski fakultet u Osijeku u provedbi sudjeluju i partnerske visokoškolske institucije Wyższa Szkoła Logistyki sa sjedištem u Poznanju (Poljska) i Eötvös József College Baja (Mađarska).
Polaznici će tijekom programa razvijati analitičke, komunikacijske i problemske vještine u međunarodnom i interkulturalnom okruženju. Po završetku programa studenti će moći analizirati aktivnosti category managementa u suvremenom marketingu trgovine i logistici, primijeniti odgovarajuće metode i tehnike u procesu upravljanja kategorijama, oblikovati kategorijske strategije i taktike te kritički vrednovati primjenu category managementa u odabranim maloprodajnim poduzećima, uključujući fizičku i omnichannel maloprodaju.
Rok za prijavu je 24. travnja 2026.
Prijave za financiranje mobilnosti podnose se putem matične institucije, dok će odabrani sudionici sve dodatne organizacijske i praktične informacije dobiti elektroničkom poštom.
Za više informacija o BIP- u Category Management možete se javiti na email: davor.dujak@efos.hr.
The Faculty of Economics and Business in Osijek, a constituent of Josip Juraj Strossmayer University of Osijek, will host the Erasmus+ Blended Intensive Programme (BIP) titled Category Management. The virtual component of the programme will take place on 27 April 2026, while the physical component will be held in Osijek from 4 to 8 May 2026. The programme carries 3 ECTS credits and is intended for undergraduate and graduate students.
The BIP Category Management focuses on modern supply chains and vertical marketing systems, providing participants with a comprehensive understanding of the concepts, roles, and benefits of category management in both retail and wholesale environments. The programme covers the full category management process, including category definition and evaluation, assortment and space management, pricing and promotions, with particular attention to data, technology, omnichannel retailing, and collaboration with suppliers and category captains.
The virtual component, scheduled for 27 April 2026 from 10:00 to 13:00, will introduce participants to the fundamentals of category management, its role in marketing and retailing, the course structure, and the expected learning process. It will also serve as an opportunity to present the group assignment, clarify expectations, and support the formation of student teams for collaborative work during the programme.
The physical component will take place at the Faculty of Economics and Business in Osijek from 4 to 8 May 2026. Over the course of five days, participants will explore topics such as the emergence and terminology of category management, category management in contemporary supply chains, the stages of the category management process, category analysis, assortment and store space management, pricing, omnichannel and technology in category management, and the role of employees and suppliers in supporting category decisions. The programme also includes workshops, simulations, case-based learning, collaborative project work, a visit to a Croatian retail and logistics company, and final student presentations.
The programme is coordinated by Prof. Davor Dujak, and is organised in cooperation with partner institutions: Wyższa Szkoła Logistyki in Poznań, Poland, and Eötvös József College Baja, Hungary.
Throughout the programme, participants will develop analytical, communication, and problem-solving skills in an international and intercultural academic environment. Upon completion, students will be able to analyse category management activities in contemporary retail marketing and logistics, apply and justify relevant methods and techniques used in the category management process, design category strategies and tactics, and critically evaluate the implementation of category management in selected retail companies operating in both physical and omnichannel environments.
The application deadline is 24 April 2026.
Applications for mobility funding should be submitted through the participants’ home institutions. Selected participants will receive further organisational and practical information by e-mail.
For more information about BIP Category Management, you can contact the email: davor.dujak@efos.hr.
