Born in Osijek, he also finished elementary school and high school in Osijek. In 2005, he graduated from the Faculty of Economics and Business in Osijek, where he also defended his doctoral dissertation in 2012. Since 2006, he has been working at the Faculty of Economics and Business in Osijek as an assistant, senior assistant, assistant professor and associate professor. At the faculty, he teaches the courses Brand Management, Integrated Marketing Communication, Neuromarketing, and Entrepreneurial Marketing. He published numerous scientific papers and participated in numerous national and international conferences. He is active in social and economic life.
