Mirna Leko Šimić has been employed at the Faculty of Economics and Business in Osijek since 1987 at the Department of Marketing. Since 2011, she has been working as a full-time professor in a permanent position. She has published over 100 scientific and professional papers, mostly related to international business and marketing in the public and non-profit sector. The focus of scientific research is related to the possibility of applying marketing in different environments and the impact of marketing on society. She teaches several subjects at all levels of higher education in her alma mater, and as an external associate at the Faculty of Agrobiotechnical Sciences in Osijek and the Faculty of Economics in Mostar. She is an active member of CROMAR and the national representative of the International Association on Public and Nonprofit Marketing (IAPNM).