Karla Bilandžić Tanasić has been employed at the Faculty of Economics and Business in Osijek since 2021. She obtained the title of university specialist in economics at the EFOS, and is currently attending postgraduate doctoral studies “Business Economics in a Digital Environment” at the Department of Economics, University of Dubrovnik. At the Faculty of Economics and Business in Osijek, she works as an assistant at the Department of Marketing, but she is also interested in marketing in practice. Her areas of interest in science are focused on neuromarketing and consumer behavior, as well as the practical field of digital marketing, which she has been actively involved in since 2018. In her current, albeit short, scientific career, she published 15 scientific and professional papers, thereby contributing to the development of science and practice.
