Bruno Budimir is an assistant at the Marketing Department of the Faculty of Economics and Business in Osijek. He completed undergraduate and graduate studies and university specialist studies in Marketing of Special Areas at the Faculty of Economics and Business in Osijek, and is currently a doctoral student. His research is oriented towards the study of the digital economy, from e-commerce, e-business and digital marketing to modern digital technologies such as artificial intelligence tools and related fields. Participates in conducting seminar classes at undergraduate and graduate studies at the Faculty of Economics and Business in Osijek. He is an active member of the Croatian Marketing Association (CROMAR) and participates in the organization and implementation of various educational programs such as the Social Media Academy, Google Ads Academy and VirtuOs. As a member of working groups, he participated in various collaborations with business operators from the surrounding area.