Antun Biloš is a full professor at the Marketing Department of the Faculty of Economics and Business in Osijek. He received his doctorate in the scientific discipline of social sciences, the field of economics, with a focus on digital marketing. His research is oriented towards the study of marketing philosophy in the context of rapidly growing digital technologies, which includes digital marketing, e-commerce, e-business and related fields. He teaches at all levels of higher education at his alma mater and as an external associate at several other faculties in Croatia. In addition to more than 50 scientific papers, he also co-authored two books. He is an active member of the Croatian Marketing Association (CROMAR) and the Croatian Direct Marketing Association (CRODMA). In addition to the primary focus on academic activities, he additionally participates in various business ventures through supporting business processes, consulting and research activities. He is systematically analytical in the implementation of all academic and business activities, but sensitive to details. He has been romantically perceiving the Internet since 1997.