Franchising

Cilj

To acquaint students with the nature and operation of the franchise business model as a way of starting an entrepreneurial venture or expanding business. During the course, students will learn about the impact of franchising on the national economy, as well as the legal framework within which the franchise business model operates. Students will be introduced to a way how to start franchise system and how to buy franchise.

Dodatne informacije
  • Franchising – yesterday, today, tomorrow
  • Definition of franchising
  • Advantages and disadvantages of franchising
  • Theoretical framework of franchising
  • Franchise and entrepreneurship
  • Legal basis of franchise
  • Franchising and the impact on the economy
  • Franchise as a strategy for business growth and expansion
  • Franchise system development - franchisor
  • Starting a business venture - franchisee
Nema navedenih suradnika na kolegiju.
Predavanja: 15
Seminari: 15
Vježbe: 0

After completing the course, the student will be able to:

  • identify and analyze the activities necessary for the success of the franchise business model, bearing in mind its different types
  • critically assess the legal basis of franchising and point out the differences of franchise business in relation to other strategies of entry into entrepreneurship and expansion of business
  • identify and propose activities necessary for success in the franchise venture for the franchisor and the franchisee
Sustav za e-učenje Merlin
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