The aim of this interdisciplinary course is to study the basic postulates of economic theory through the prism of neuroscience and cognitive psychology. The topics covered in the course units enable students to develop a deeper understanding of the decision-making process and the behavior of individuals and groups.
1. Introduction to neuroeconomics, basic determinants and assumptions.
2. Game theory in neuroeconomics. Rationality and maximization of expected utility.
3. Brain anatomy, processes and functions. Molecular basis of the decision process.
4. Economic and psychological approach to human behavior. Rational and irrational decision making. Emotion regulation and decision-making processes.
5. Models of individual decision-making under conditions of certainty, risk and uncertainty. Models of decision-making in a social context.
6. Neuromarketing.
1. Distinguish the fundamental determinants and constructs of neuroeconomics as an interdisciplinary field that connects economics, psychology and neuroscience.
2. Evaluate the basic assumptions of classical economic theory.
3. Explain the neural and affective mechanisms of the decision-making process.
4. Critically analyze behavioral concepts in the individual's decision-making process.
5. Evaluate the impact of public policies on decision-making and individual behavior.
