Introduction to the concept of macromarketing and understanding the specifics of the functioning and role of marketing in society, as well as analysis of the application of marketing for the needs of the state's economic policy in foreign and domestic relations.
1. The concept, development and elements of macromarketing
2. Macromarketing environment
3. External macromarketing
4. Internal macromarketing
5. Areas of application of macromarketing
1. explain the concept, development and specifics of macromarketing in relation to micromarketing
2. analyze the elements of macromarketing and their operation in a given environment
3. identify and analyze the areas and activities of internal and external macromarketing
