Through the course, students will be introduced to key (internal and external) factors that can influence the experience of a product or service, where experience and experience represent an integral and starting part of the product or service, and not just an upgrade or added benefit. The aim of the course is to introduce students to the meaning of added value through examples from the practices of successful business entities so that they can monitor the demands and changes in consumer behavior aimed at facing these challenges.
Introduction to the experience economy
Key stakeholders in creating experiences
The starting points for creating an experience economy
Structuring the experience economy
Delivery monitoring and experience measurement
The challenges of avoiding the experience consumption trap
Creative hub and techniques for creating experiences
Tools for work
1. Assess the roles of stakeholders in the process of creating added value for products and services
2. Propose different models of acquiring knowledge, creating perceptions and consumer attitudes about products and services depending on different industries
3. Choose different strategies for applying the experience economy in the delivery of products and services
