The aim of the course Sustainable Marketing is to introduce students to the challenges, opportunities and ways of achieving competitive advantages in conditions of growing environmental and social awareness.
1. Development and concept of sustainable marketing
2. Sustainable competitive advantage, sustainable competitive strategies
3. Innovation for sustainability
4. Strategic sustainable marketing
5. Sustainability and marketing mix
6. Possibilities of applying sustainable marketing in modern conditions
After successfully completing the course, students will be able to:
1. Interpret consumer behavior factors and market demands that represent an incentive for the implementation of sustainable marketing
2. Interpret the role of the concept of sustainability in achieving sustainable competitive advantage
3. Analyze the components of a sustainable marketing strategy
4. Critically assess existing sustainable marketing practices in the market
5. Argue a proposal for a sustainable marketing strategy for a selected economic or non-economic entity
