Entrepreneurial Laboratory of Creative Industry

Goal

The goal of the course is to introduce students to the entrepreneurial process, i.e., the steps from idea to realisation, the basic elements of the entrepreneurial process, and to develop a business model canvas based on examples of their ideas in the creative industries. In this course, students will analyse the possibilities and steps in turning their ideas into successful entrepreneurial ventures.

Additional info
  1. The entrepreneurial process.
  2. Basic elements of the entrepreneurial process: opportunity, resources, team.
  3. Opportunity and characteristics of opportunity.
  4. Ways of identifying business opportunities.
  5. Resources and entrepreneurial approach to resources.
  6. Team - characteristics of the team for launching and developing the entrepreneurial process.
  7. Methods for innovating business ideas and business models (design thinking, blue ocean strategy, etc.).
There are no listed course associates.
Lectures: 30
Seminars: 0
Exercises: 0

After completing the course, students will be able to:

  1. Select suitable elements for launching an entrepreneurial venture
  2. Identify, research, and develop business opportunities
  3. Create and present a business model canvas
Merlin e-learning system
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