The aim of the course is to train students for the application of marketing in non-profit organizations and to evaluate the effects of its application.
1. Introduction: course organization, origin, development and contemporary scope of non-profit marketing
2. conventional vs. non-profit marketing
3. basic marketing activities: acquisition and allocation of resources - material, financial, human.
4. Marketing mix in non-profit marketing - 7P approach
1. identify the key specifics of non-profit marketing
2. analyze and evaluate different possibilities of applying marketing in the acquisition and allocation of various resources necessary for the efficient functioning of non-profit organizations
3. analyze the existing and formulate a new marketing program for a non-profit organization according to the 7P concept
