Adopting fundamental concepts for understanding marketing activities in product management and development, new product launches, researching and testing market opportunities, and selecting appropriate marketing activities for different stages of the product life cycle.
1. Introduction to New Product Marketing
2. The product as a marketing mix
3. Market research and testing
4. Implementation of new ideas
5. New product development
6. Product design, packaging, and wrapping
7. Competitive levels of the new product
8. New Product Sales Policies
9. Product Launch
10. Product Lifecycle Management
1. Analyze the market and justify the selection of markets and market segments.
2. Design marketing activities in relation to the competitive environment of the new product.
3. Differentiate, compare, and evaluate various methods for developing and selling new products.
4. Select appropriate marketing activities for the different stages of the product life cycle.
