Neuromarketing

Semester
3.
ECTS credits
5 ECTS

Goal

Understand the interrelationships between the functions of the nervous system and modern marketing strategies.

Additional info
  1. Evolution of the brain and behavior
  2. Fundamentals of Human Brain Anatomy and Physiology
  3. Physiology of sensation (sight, smell, hearing, taste, and touch) and perception
  4. Neurobiology of emotions, addiction, and trust
  5. Neurobiological basis of memory and decision-making
  6. Neuroscience techniques in marketing
  7. Application of neuroscience research in marketing
  8. Ethical Aspects of Applying Neuroscience Research in Marketing
There are no listed course associates.
Lectures: 30
Seminars: 0
Exercises: 0
  1. Evaluate the effectiveness of neuroscience methods used in market analysis.
  2. Analyze environmental stimuli that can influence the nervous system and consumer intentions.
  3. Proposing a method for product development and presentation by implementing neurobiological insights into the sensory system, emotions, and memory.
  4. Critically evaluate the ethical challenges and implications of applying neuromarketing methods in research and practice.
  5. Design and conduct a research project using neuromarketing methods and interpret the obtained results in the context of market behavior.
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