Getting to know the infrastructural basis of modern multimedia systems based on digital technology, the Internet environment and current software solutions for creating content in order to achieve business goals.
1. Introductory lecture: About the course, literature, lecturers, lesson plan, requirements
2. Global context: Multimedia in general, media convergence, historical development, areas of application
3. Multimedia marketing: Marketing knowledge in theory and practice supported by multimedia
4. Multimedia design: Multimedia elements, production, interaction of elements
5. Text: Textual components of multimedia and the Internet, use of typography in communicating a message
6. Sound: sense of hearing, digitized sound, sound quality, sound branding
7. Graphics: production technology, color psychology, visual identity, design
8. Video: Analog and digital video, 3D graphics, video marketing trends
9. Multimedia content creation
10. Optimization of multimedia: Optimization of graphics, web standards, optimization of audio and video elements
1. Identify recent trends in business communication
2. Compare multimedia elements and interpret their interaction with each other
3. Recommend tools and techniques in creating multimedia content
4. Independently create simple multimedia content to deliver a marketing message
5. Evaluate the level of optimization of a multimedia project
