Introducing students to the importance of marketing planning for a business entity. Understanding the importance of using strategic tools to research and analyze the environment in order to define marketing objectives and strategies for more successful positioning and competition in the market. Students will be trained to independently prepare marketing plans.
1. Introductory considerations on marketing planning, elements of a marketing plan
2. Analysis of the existing situation
3. Defining marketing goals
4. Formulating marketing strategies
5. Developing marketing tactics
6. Implementation and monitoring of the plan
1. Identify the components of a marketing plan
2. Apply strategic tools to analyze the internal and external environment of a business entity.
3. Evaluate the business entity's marketing goals and recommend strategies.
4. Develop and interpret the marketing plan
5. Justify the chosen strategic directions
