Familiarization with the food sector within the framework of economic activity and the specifics of marketing agricultural and food products, as well as acquiring fundamental knowledge of food marketing management.
Additional info
The food sector and its specifics
Marketing Process and Food Products
Consumer needs, wants, and behavior related to food products
Marketing ploy and its modifications related to food products
Food production, supply, and consumption in Croatia and the world
Trends in food marketing
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Lectures: 30
Seminars: 0
Exercises: 0
Understand the specifics and value the role of food production in modern society.
Identify the elements of the marketing process in creating an offer for food products.
Develop a marketing strategy for a food product.
Analyze food production in Croatia and its positioning in the international market.
Explain the key trends in food production and consumption from a marketing perspective.
