The aim of the Marketing Case Study course is to enable students to clearly formulate a business problem situation in the form of a business case, to create and interpret a summary of the business problem (brief), and to argue their proposed solution.
1. Defining the research problem and operationalizing it in the form of a case study
2. Creating (understanding) a summary of the business problem (creating a brief and briefing)
3. Developing strategic and critical thinking
4. Developing creativity
5. Teamwork and leadership in a concrete business case
6. Presenting and arguing proposed solutions
After successfully completing the course, students will be able to:
1. Operationalize the business problem situation in the form of a case study and/or summary
business problem (brief)
2. Form a creative proposal for a solution to the problem based on previously mastered skills
theoretical assumptions of marketing
3. Argument the proposed solution to the business case
