The primary objective of the course is to enable the student to understand the legalities and possibilities of modern retail operations.
1. Retail in the supply chain and trade functions
2. Types and formats of retailers
3. Retail Marketing Mix
4. Retail Market Strategies
5. Retail Location Strategies
6. Retail Assortment Strategies
7. Retail communication strategies
8. Retail pricing strategies
9. Retail Merchandising
10. Retail Supply Chain Management
11. Challenges of online and omnichannel retail
12.Retail Technologies
13. Internationalization of retail
After passing the course, the student will be able to:
1. Assess the role of trade (especially retail) in certain
supply chains and its importance for the overall economy,
2. analyze the retailer's marketing mix in different
retail sectors,
3. Comment on and evaluate individual retail strategies.,
4. Recommend contemporary technologies in retail and compare them.
different approaches to the internationalization of retail.
