The primary objective of the course is to familiarize students with the theoretical foundations and paradigms related to the field of international marketing, enabling them to acquire the knowledge and competencies needed to make sound decisions in international business.
Introduction: international marketing vs. domestic marketing, international marketing concepts, the international marketing process, strategic management of international marketing;
-Planning and control of international marketing;
-International marketing environment; -Customers in international marketing; -International market research; -Entering a foreign market
Marketing mix in international marketing
After successfully completing the course, the student will be able to:
1. Determine the specifics of the marketing process in the international market.
2. Evaluate various marketing strategies in business in the international market.
3. Recommend the optimal marketing strategy in accordance with the specifics of the marketing environment of the foreign market.
4. Compare different strategies for entering a foreign market.
5. Recommend a marketing program for specific products in specific markets.
