To introduce students to the nature and operation of the franchise business model as a way of starting an entrepreneurial venture or expanding a business. During the course, students will learn about the impact of franchising on the national economy, as well as the legal framework within which the franchise business model operates.
Franchise – yesterday, today, tomorrow
Definition of franchise
Advantages and disadvantages of franchising
Theoretical framework of franchising
Franchising and entrepreneurship
Legal basis of the franchise
Franchising and the impact on the economy
Franchise as a strategy for business growth and expansion
Franchise system development - franchisor
Starting a business venture - franchisee
• identify and analyze the activities necessary for the success of the franchise business model, bearing in mind its various types
• critically assess the legal basis of franchising and point out the differences between franchising and other strategies for entering entrepreneurship and expanding business
• identify and propose activities necessary for success in a franchise venture for the franchisor and franchisee
