The course aims to introduce students to the broad conceptual framework necessary for understanding the role and significance of entrepreneurship in the 21st century. The course trains students to critically examine the motives, types and models of entrepreneurial decision-making and behavior, and develops their ability to analyze key factors in the development of an innovative organization, and to manage marketing, human resources and specific operations of a business entity.
Different perspectives of entrepreneurship. Entrepreneurial decision-making models. Developing innovative organizations and organizational design. Human resource management in small and medium-sized enterprises. Market research from the perspective of entrepreneurs. Operations management in small and medium-sized enterprises.
After completing the course, the student will be able to:
