E-business

Goal

Understanding the concepts of electronic business (e-business) and the possibilities of applying the most significant e-business techniques and tools, taking into account contemporary technological trends.

Additional info
  1. Conceptual definitions and concepts of e-business
  2. Digital business transformation
  3. E-business strategies
  4. E-business Tools
  5. Research, metrics, and decision support systems
  6. E-marketing mix
  7. E-business models
  8. E-commerce
  9. M-business
  10. Legal, ethical, and security aspects of e-business
Lectures: 30
Seminars: 15
Exercises: 0
  1. Assess the possibilities of implementing e-business for different business goals and environments
  2. Evaluate the importance of current e-business trends
  3. Select suitable techniques and tools for the operational level of e-business
  4. Critically evaluate the overall digital presence of a business entity
  5. Evaluate various internet business and revenue models 231
  6. Estimate the security aspects of electronic transactions
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