Adoption of the basic conceptual system of the broader field of electronic business and understanding of the specifics of the application of the most important techniques and tools of electronic commerce.
1. Introduction to e-commerce
2. E-commerce infrastructure
3. Building a digital presence
4. Security and payment systems
5. Ethics and law in e-commerce
6. E-commerce and services
7. Online content
8. Online communities
9. Marketing perspectives of e-commerce
10. Synergy of mobile, social and location elements
11. Business strategies of e-commerce
1. Critically assess the implications of current e-commerce trends
2. Compare the capabilities of online store design platforms
3. Select appropriate communication techniques and tools for the operational level of e-commerce
4. Evaluate the totality of a business entity's online trading efforts
5. Argue the importance of security aspects of electronic transactions
