To introduce students to how to use available and current digital tools intended to optimize daily business operations and project activities.
1. Evolution of digital marketing tools: from web 2.0 to web 3.0
2. Introduction to basic tools for effective management of daily business operations – establishing a foundation for effective management of digital resources (openware, freeware, shareware)
3. Digital tools for social and business collaboration
4. Tools for managing digital marketing campaigns - creation and launch of digital marketing campaigns
5. Content design tools - conveying a communication message through the design of visual and textual content
6. Tools for learning and development – upgrading knowledge and creating your own educational/instructional content
1. Select technology solutions to effectively manage daily operations and digital campaigns
2. Recommend the integration of individual digital tools for the purpose of digital transformation of the business entity
3. Evaluate the effectiveness of selected tools and predict their future role in business
