Adoption of key concepts of digital marketing and the specifics of applying marketing activities on the global digital market and mastering communication techniques and tools of the digital environment.
1. Introduction to digital marketing
2. Internet information space
3. Websites and content management systems
4. Social networking
5. Email communication and business correspondence
6. Digital Marketing Network
7. Specificities of the digital promotional mix
8. Mobile marketing
9. Digital marketing planning
10. E-business and e-commerce
1. Assess the marketing significance of selected communication tools in the digital environment
2. Evaluate the totality of the digital presence efforts of a business entity
3. Compare basic promotional techniques in the digital environment
4. Choose a segmentation approach to digital marketing communication
5. Critically assess basic business models in the digital market
