Adoption of the fundamental concepts of digital innovation, recognition and understanding of the advantages and challenges of the digital transformation of the business environment and the implications of the transformation on business processes
Additional info
Fundamental concepts of digital innovation
Digital transformation in practice
Industry 4.0 and the Internet of Things
Basics of artificial intelligence and generative models
Generative artificial intelligence in marketing
Data management, analytics and visualization
Automation and the future of work
Ethics, privacy and security in the digital environment
Digital ecosystems and platforms
The future of digital innovation
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Lectures: 30
Seminars: 0
Exercises: 0
Analyze the positive and negative aspects of digital innovations and consequently choose the adequate level of application in the business environment
Critically assess the ethics and security of innovations in the digital environment
Select and recommend innovative concepts for various business objectives
