The aim of the course is to familiarize students with the concept and elements of a business model, as well as the most common forms of a business model. Students will learn about different business model creation techniques (design thinking, scenario analysis, storytelling method, jugaad, etc.) in order to create a new business model for their business ideas.
1. Concept and definition of business model
2. Elements of the business model canvas
3. Business model patterns
4. Methods of creating and innovating business models
5. Business model environment analysis
6. Disruptive business models
7. Business model management strategies
8. Creating business models based on your own business ideas
1. Interpret the structural elements of a business model
2. Analyze the business model of the selected business entity
3. Create a proposal for a new business model
4. Assess the impact of the environment on the business model
5. Choose a business model innovation method and develop a new business model proposal
