The aim of the course is to introduce students to various tools for identifying and assessing business opportunities, as well as the environment that is key in the processes of identifying and launching business ventures. Students are encouraged to independently generate business ideas, check their own entrepreneurial traits and skills (self-assessment), and methods for searching for entrepreneurial opportunities in the environment. Through independent tasks, students assess the business environment and institutions that can stimulate or slow down the processes of launching business ventures, and prepare a short project to raise the necessary funds through crowdfunding platforms or a short pitch for a conversation with an investor (bank, business angel, government incentives, etc.)
The course includes several units: entrepreneurial traits and skills, environmental and industry analysis, and methods for identifying business opportunities. Students are encouraged to independently generate business ideas and check their feasibility or search for business opportunities in the environment using business opportunity analysis. Lectures, teamwork, and independent tasks (homework) attempt to demystify the entrepreneurial process and introduce students to the methodology and tools needed to check a business idea and assess the feasibility of the business venture itself. The emphasis in this course is on interactivity and active participation of students in the teaching itself (peer evaluation of business ideas, teamwork, critical thinking about the impact of the environment).
1. Select and apply a technique for creatively generating business ideas or solving problems in the environment
2. Apply the business opportunity analysis model to your own business ideas
3. Display and group entrepreneurial traits and skills through self-assessment
4. Understand the impact of the environment on starting business ventures
5. Evaluate the business idea and reach a conclusion about its feasibility
6. Compare different forms of financing for start-up business ventures and choose an acceptable financing option
