The goal of the course is to teach students the basic principles of successful communication in the business world and enable them to develop their own communication skills, in order to gain a competitive advantage that will help them advance in their careers. The course places special emphasis on developing students' practical skills in the domain of business communication from a managerial perspective. The specific goal of the course is the development of business communication skills, from writing styles to assertiveness in communication and further development of basic skills related to effective meetings, negotiations and communication in different situations.
1. Business communication
1.1. Definition and role of business communication.
1.2. Communication process.
1.3. Psychological and social elements of communication.
1.4. Verbal and non-verbal communication.
2. Communication skills.
2.1. Business correspondence.
2.2. Listening.
2.3. Rhetoric.
3. Forms of business communication.
3.1. Business meetings.
3.2. Written and telephone communication
3.2. Meetings, discussions, conferences.
3.3. Public speaking and presentations.
3.4. Communication and job search
4. Ethics and culture in business communication
4.1. Ethics in business communication
4.2. Cross-cultural communication
4.3. Business etiquette
1. Recognize the basic components and functions of business communication.
2. Know the basic methods and strategies of developing successful business communication.
3. Assess the impact of business communication on management decision-making processes.
4. Create a strategy for developing and encouraging the establishment of an organizational climate based on communication.
5. Identify key communication variables for business decision-making
