Behavioral economics

Goal

In this course, students will gain basic knowledge of behavioral economics and develop an evaluative attitude towards the relationship between traditional and behavioral economic theory. Topics covered in the course units enable students to develop a deeper understanding of the decision-making process and the behavior of individuals and groups.

Additional info
  1. The issue of rationality and the relationship between classical economic theory and behavioral economics
  2. Decision-making under conditions of certainty, risk and high uncertainty
  3. Heuristics and psychological biases in decision making
  4. Behavioral finance and neuromarketing
  5. Introduction to neuroeconomics
  6. The future of behavioral economics
There are no listed course associates.
Lectures: 30
Seminars: 0
Exercises: 0
  1. Distinguish the basic postulates of classical economic theory and behavioral economics.
  2. To examine the various heuristics and psychological biases of an individual in the business decision-making process.
  3. Evaluate organizational decisions and public policies in the context of behavioral economics.
  4. Analyze current research in the field of behavioral economics.
Merlin e-learning system
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