Artificial intelligence in business

Semester
4.
ECTS credits
3 ECTS

Goal

  1. To introduce students to the basic concepts and terminology of artificial intelligence.
  2. Develop an understanding of the ways in which artificial intelligence technologies are used in a business context.
  3. To enable students to acquire practical skills in using available artificial intelligence tools.
  4. Encourage critical thinking about the benefits, limitations, risks, and ethical issues related to artificial intelligence.
  5. To enable students to identify opportunities for the application of artificial intelligence in various areas of business and to propose solutions based on artificial intelligence.
Additional info

The course content is divided into 6 modules:

  1. Introduction to artificial intelligence (what is artificial intelligence, basic concepts, types of AI)
  2. How artificial intelligence works and why it is important (how it works, advantages and limitations of application, ethics and bias in AI systems)
  3. Generative Artificial Intelligence and ChatGPT (what is ChatGPT, how does it work, prompt engineering, how to formulate queries)
  4. AI in business areas (marketing, sales, finance, social media and branding, customer service)
  5. Practical examples (Amazon, Facebook, Instagram, Coca-Cola, etc.)
  6. Preparing for the use of artificial intelligence in business (how to recognize opportunities, organizational prerequisites, future trends)
Lectures: 15
Seminars: 15
Exercises: 0
  1. Identify and explain basic concepts, types, and key technologies of artificial intelligence and their role in business.
  2. Analyze the advantages, limitations, and risks of applying artificial intelligence and assess business opportunities through specific examples and case studies.
  3. Apply selected artificial intelligence tools (e.g. ChatGPT and specialized business AI tools) in solving practical business tasks.
Merlin e-learning system
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