{"id":3133,"date":"2024-01-30T07:59:05","date_gmt":"2024-01-30T07:59:05","guid":{"rendered":"https:\/\/www.efos.unios.hr\/?p=3133"},"modified":"2024-01-30T07:59:05","modified_gmt":"2024-01-30T07:59:05","slug":"studentima-efos-a-dodijeljena-priznanja-za-najuspjesnije-marketinske-poslovne-slucajeve-na-temu-brenda-planet-of-plants-tvrtke-zvijezda","status":"publish","type":"post","link":"https:\/\/www.efos.unios.hr\/en\/studentima-efos-a-dodijeljena-priznanja-za-najuspjesnije-marketinske-poslovne-slucajeve-na-temu-brenda-planet-of-plants-tvrtke-zvijezda\/","title":{"rendered":"EFOS students awarded for the most successful marketing business cases on the topic of the brand "Planet of Plants" by Zvijezda"},"content":{"rendered":"

Osijek, January 29, 2024 \u2013 The award ceremony for the most successful students in the \u201ePlanet of plants\u201c business case competition was held at the Faculty of Economics in Osijek. This business case competition was held in cooperation with the Croatian Marketing Association (CROMAR) and allowed students, as part of the Marketing Strategies course, to gain important practical knowledge and experience in managing strong and well-known brands, such as Zvijezda. First place was won by the team of EFOS students Marcela Kranj\u010dec, Nikolina Luci\u0107, Iva Maria Maro\u0161i\u010devi\u0107, and Eva Misir.<\/p>\n\n\n\n

Zvijezda, a member of the Fortenova Group, and the Faculty of Economics in Osijek have realized an important segment of their mutual strategic cooperation with this project, which was formalized in December of last year by signing the Agreement on Scientific and Professional Cooperation. The competition among 14 student teams from the Faculty of Economics in Osijek produced outstanding examples of the competence, knowledge, and creativity of the new generation of future marketing professionals, and the three best teams were also awarded special prizes for successfully solving Zvijezda's marketing business case. The competition is also part of the required Marketing Strategies course in the second year of the marketing major, led by Professor Dr. Marija Ham.<\/p>\n\n\n\n

First place was won by the team of Marcela Kranj\u010dec, Nikolina Luci\u0107, Iva Maria Maro\u0161i\u010devi\u0107, and Eva Misir, while second place was taken by Geo\u0161i\u0107 Daniel, Kova\u010devi\u0107 Andrea, and Ko\u017ei\u0107 Tajana. Third place went to the team consisting of Anica Varnica, Maja Lon\u010dina, Marijana Deli\u0107-Hederi\u0107, Ivan \u0160piranovi\u0107, and Matej \u0160imi\u0107. This type of competition has a long-standing tradition at the Faculty of Economics, and through collaboration with the Croatian Marketing Association (CROMAR), it provides students with the opportunity to apply their marketing knowledge in a practical setting while still in school.<\/p>\n\n\n\n

\u201ePlanet of Plants\u201c is the first Croatian plant-based<\/em> a product line that proves we have the knowledge and experience in Croatia to compete with global trends. It is also a reflection of Croatian higher education, and Zvijezda proudly supports initiatives for excellence development. The collaboration with the Faculty of Economics creates a bridge between theory and real-world experience, fostering the development of high-quality professionals who will contribute to the growth of the Croatian economy. The students demonstrated exceptional enthusiasm, knowledge, and creativity in solving the business case, and we especially congratulate the team that won first place. \u201cWe will continue to support initiatives that connect academia and industry, and we look forward to further successful cooperation with the Faculty of Economics,\" said Dajana Mr\u010dela, a member of the Zvijezda management team.<\/p>\n\n\n\n

\u201eI congratulate all the teams that competed to solve this business case, and especially those who submitted the three best papers. We believe that the experience gained will serve as a solid foundation for their future academic and career paths, and that these awards will provide them with a valuable reference for future employment. In line with our goal of enriching the curriculum with practical experience, the Faculty of Economics in Osijek will continue to provide students with valuable hands-on experience from the real sector by involving them in real business cases from our partner companies. Through guest lectures by business experts, company field trips, and other related activities, we aim to provide students with not only theoretical knowledge but also the practical skills needed for a successful entry into the job market,\u201c said Prof. Dr. sc. Boris Crnkovi\u0107, Dean of the Faculty of Economics in Osijek.<\/p>\n\n\n\n

\u201eCompetitions provide students with opportunities to gain practical knowledge of marketing strategy and accelerate the development of competencies for future marketing professionals. Zvijezda proudly participates in such higher education initiatives because they reflect our commitment to excellence and the development of young talent. Congratulations once again to all the teams on their achievements,\u201c said Ga\u0161par Novak, Marketing Director of Zvijezda.<\/p>\n\n\n\n

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Osijek, 29. sije\u010dnja 2024. \u2013 Na Ekonomskom fakultetu u Osijeku odr\u017eana je podjela priznanja najuspje\u0161nijim studentima na natjecanju u rje\u0161avanju poslovnog slu\u010daja \u201ePlanet of plants\u201c. Ovo natjecanje u rje\u0161avanju poslovnog slu\u010daja provedeno je u suradnji s Hrvatskom udrugom za marketing (CROMAR), a studentima je omogu\u0107ilo da u sklopu kolegija Marketing-strategije steknu va\u017ena prakti\u010dna znanja i...<\/p>","protected":false},"author":6,"featured_media":3134,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-3133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vijesti"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.efos.unios.hr\/en\/wp-json\/wp\/v2\/posts\/3133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.efos.unios.hr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.efos.unios.hr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.efos.unios.hr\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.efos.unios.hr\/en\/wp-json\/wp\/v2\/comments?post=3133"}],"version-history":[{"count":1,"href":"https:\/\/www.efos.unios.hr\/en\/wp-json\/wp\/v2\/posts\/3133\/revisions"}],"predecessor-version":[{"id":3141,"href":"https:\/\/www.efos.unios.hr\/en\/wp-json\/wp\/v2\/posts\/3133\/revisions\/3141"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.efos.unios.hr\/en\/wp-json\/wp\/v2\/media\/3134"}],"wp:attachment":[{"href":"https:\/\/www.efos.unios.hr\/en\/wp-json\/wp\/v2\/media?parent=3133"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.efos.unios.hr\/en\/wp-json\/wp\/v2\/categories?post=3133"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.efos.unios.hr\/en\/wp-json\/wp\/v2\/tags?post=3133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}