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Marketing

Level of studies

Study holder

General outline

Course of study: Marketing

Holder of the programme: Josip Juraj Strossmayer University in Osijek

Carried out by: Faculty of Economics in Osijek

Duration of study: 3 years (6 semesters)

Admission requirements: Any person satisfying the legal requirements (the Official Gazette of the Republic of Croatia of 21 July 2004, Article 77) shall have the right of admission to the programme if the set capacity allows so. Criteria for admission to the programme are the following: type of the previously received education, past educational performance, entrance exam score or score on another exam and other criteria (particular knowledge, skills or abilities) laid down by the University or the Faculty.

Academic degree received on completing the undergraduate programme: Bachelor of Economics

On completing the undergraduate marketing programme students shall acquire basic and economic knowledge and certain specialist theoretical and practical knowledge in the field of marketing which will enable them to perform more complex marketing tasks in business and non-business organisations.