Radovi
Objavljeni radovi : 256
broj znanstvenih radova : 70
– u domaćim časopisima : 56
– u inozemnim časopisima :13
broj radova na konferencijama : 104
– domaćim : 31
– međunarodnim : 73
ostalo :
– 5 skripti
– 4 rječnika/leksikona
– 9 stručnih članaka objavljenih u domaćim časopisima
– 5 radova na stručnim skupovima
– 6 prikaza u časopisima
– 1 stručni projekt u inozemstvu
– 30 stručnih projekata u zemlji
Značajniji recentno objavljeni radovi
Meler, M. (suautor s Horvat, Đ.): Marketing vina u teoriji i primjeni, Edukator, Zagreb 2018, 472 str.
Meler, M. (coauthor with Horvat, Đ. i Kristić, J.): Wine Consumer Traits, Journal of Agricultural, Food and Environmental Sciences, International Scientific Journal, Vol. 70 (2017), Skopje 2017, pp. 20-26. (sažetak)
Meler, M.: Wine tourism as a centripetal force in the development of rural tourism, 3rd International Scientific Conference “Tourism in Southern and Eastern Europe 2015”, Faculty of Tourism and Hospitality Management Opatija, Opatija 13-16 May 2015, pp. 197-209. (sažetak)
Meler, M. (coauthor with Magaš, D.): Sustainable marketing for sustainable development, 11th International Academic Conference, The International Institute of Social and Economic Sciences (IISES), June 24-27, 2014, Reykjavik, Iceland, pp. 230-248. (sažetak)
Meler, M. (coauthor with Škoro, M.): (R)evolution of music marketing, 23rd CROMAR Congress: Marketing in a Dynamic Environment ‐ Academic and Practical Insights, Faculty of Tourism and Hospitality Management in Opatija, Lovran, October 24‐26, 2013., pp. 52-65. (sažetak)
Meler, M. (coauthor s Magaš, D.): Creation of Networks vs. National Tourism Organization – Croatian Experience, 2nd International Conference on Economics Marketing and Management, Dubai, January 19-20, 2013., pp. 131-135. (sažetak)
Meler, M. (coauthor s Horvat, Đ. i Kristić, J.): Strategic approach to the study of interdependence of price and quality of wine – Croatian experience, Proceedings of International Symposium for Agriculture and Food, The Faculty of Agricultural Sciences and Food, Skopje, December, 12-14, 2012., pp. 1036-1047. (sažetak)
Meler, M. (coauthor with Ham, M).: “Green marketing for green tourism”, 21th Biennial International Congress: Tourism & Hospitality Industry 2012: New Trends in Tourism and Hospitality Management, Faculty of Tourism and Hospitality Management in Opatija, May 03-05, 2012, Opatija, pp. 130-139. (sažetak)
Meler, M. (coauthor with Dukić, B.): “Deriving information superiority of the Croatian tourism product in virtual environment from a global CRM system”, 22nd CROMAR Congress “Marketing Chalenges new Economy”, October 6-8, 2011, Pula, pp. 250-264. (sažetak)
Meler, M. (coauthor with Dukić, B. and Katić, M.): “Mobile web technologies and SMS in bread marketing”, 6th International Congress “Flour-Bread ’11” & 8th Croatian Congress of Cereal Technologists “Brašno-Kruh ’11”, Opatija 12-14. October 2011., pp.156-163. (sažetak)
Meler, M. (coauthor with Dukić, B. and Katić, M.): “Relationship Improvement Model for Visitors of the Nature Park Kopački rit through Usage of Mobile Technology”, 33rd International Conference on Information Technology Interfaces, June 27-30, 2011, Cavtat, pp. 385-390. (sažetak)
Meler, M.: “Bazat e Marketingut”, Universiteti VICTORY & Instituti i hulumtimeve shkencore VICTORY Prishtinë, Prishtinë 2008., 332 str.
Meler, M. (coauthor with Magaš, D.): Croatian tourism development in competitive conditions after the economic crisis – the role of strategic marketing planning, Proceedings of Educons University for social science, Book 2., The second science symposium with international involment of Educons University at Sremska Kamenica “Real sector, financial institutions and services in the global crisis – recovery options”, Sremska Kamenica – Novi Sad, May 25-26, 2011, pp. 153-168. (sažetak)
Meler, M.: Strategic Directions of Croatian Tourism Development, International Journal of Arts & Sciences, Volume 4, Number 6, 2011, pp. 380-396. (sažetak)
Meler, M. (coauthor with Magaš, D. and Horvat, Đ.): A destinational tourism industry product: the SME’s role in the cluster formation in the Republic of Croatia, TMC Academic Journal, Vol. 5, Issue 2, Singapore, February 2011, pp. 24-33. (sažetak)
Meler, M. (suautor, urednik Previšić, J.): “Leksikon marketinga”, Ekonomski fakultet Zagreb, Zagreb 2011, 927 str.
Meler, M. (coauthor with Magaš, D. and Horvat, Đ.): A destinational tourism industry product: the SME’s role in the cluster formation in the Republic of Croatia”, The 1st International Conference for Research in Tourism, Hospitality and Leisure, Conference Proceedings, 1 October 2010, Shkoder, Albania, pp. 14-22. (sažetak)
Meler, M. (coauthor with Dukić, B. and Katić, M.): “Integrated information system model in the function of developing the value chain of the Croatian tourism product “, 5th International Conference An Enterprise Odyssey: “From Crisis to Prosperity – Challenges for Government and Business”, Faculty of Economics and Business, University of Zagreb, May 6-8, 2010, Opatija pp. 1604-1613. (sažetak)
Meler, M. (suautor s Grbac, B.): Metrika marketinga, Ekonomski fakultet u Rijeci, Rijeka 2010, 239 str.
Meler, M.: “The necessity of using marketing metrics in tourism” The 20th Biennial International Congress: Tourism & Hospitality Industry 2010: New Trends in Tourism and Hospitality Management, Faculty of Tourism and Hospitality Management in Opatija, May 6-8, 2010, Opatija, pp.138-152. (sažetak)
Meler, M.: “Strateško marketinško planiranje kao pretpostavka razvitka ruralnog turizma Republike Hrvatske”, Drugi hrvatski kongres o ruralnom turizmu, Hrvatski farmer, Mali Lošinj 21.-25. travnja 2010., str. 193-202. (sažetak)
Meler, M. (coauthor with Horvat Đ.):”Cluster Initiatives in the Republic of Croatia”, MIC-10-th Management International Conference “Creativity, Innovation and Management”, 25-28 November 2009, Sousse, Tunisia, pp.179-197. (sažetak)
Meler, M. (coauthor with Dukić, B.): “CRM as instrument of bread production optimization in tourist destinations”, 5th International Congress “Flour-Bread ’09”, Opatija, 21st to 23rd October 2009, pp. 159-166. (sažetak)
Meler, M. (coauthor with Dukić B. and Mesarić J.) : “Conceptual model for Promotion of Croatian Tourist Product Based on Integration of CRM and Web Technologies”, Proceedings of the ITI 2009, 31st: International Conference on Information Technology Interfaces, June 22-25, 2009, Cavtat, p.p 113-118. (sažetak)
Meler, M. (coauthor with Ham, M.): “Green marketing as a factor of development and competitiveness of Croatian tourism”, 2nd International Conference: “Sustainable Development and Competitiveness”, University of National and World Economy, Sofia, 25-26 September 2009, pp. 69-76. (sažetak)
Meler, M. (coauthor with Ham, M.): “Ecotourism in the Republic of Croatia – Challenge for the Future”, Journal of International Scientific Publications: Ecology & Safety, Volume 3, Part 1, Bourgas, Bulgaria 2009, pp. 83-97. (sažetak)
Meler, M. (coauthor with Grbac, B.): “Designing Higher Educational Programs on a Marketing Basis”, Proceedings of the 34th Annual Macromarketing Seminar “Rethinking Marketing in a Global Economy“, Macromarketing Society Inc. & University of Agder, Kristiansand, Norway, June 4 – 7, 2009, pp. 160-168. (sažetak)
Meler, M. (coauthor with Živković, M.): “The Meaning of Macromarketing in Transition Processes”, Proceedings of the 34th Annual Macromarketing Seminar “Rethinking Marketing in a Global Economy“, Macromarketing Society Inc. & University of Agder, Kristiansand, Norway, June 4-7, 2009, pp. 147-159. (sažetak)
Meler, M. (coauthor with Dukić, B.): “Information provision model within the Slavonia-Baranya tourism cluster based on potentials of modern mobile communication technology”, Proceedings and Abstracts of the International Innovation Conference for Co-operation Development (InCoDe), University of Pécs, Faculty of Business and Economics, Pécs 16-18th October, 2008, pp. 163-169. (sažetak)
Meler, M. (coauthor s Dukić, B.): “Creating information infrastructure in tourism industry cluster development”, 4th International Conference “An Enterprise Odyssey: Tourism – Governance and Entrepreneurship”, Faculty of Economics & Business, University of Zagreb, Cavtat June 11-14, 2008, pp. 815-826. (sažetak)
Meler, M. (coauthor with Horvat, Đ.): “Modalities of networked partnerships in designing a tourism product”, 19th Biennial International Congress “Tourism and Hospitality Industry 2008 – New Trends in Tourism and Hospitality Management”, May 07-09, 2008, Opatija, pp. 537-550. (sažetak)
Meler, M. (coauthor with Horvat, Đ. and Trojak, N.): “Issues of unethical behaviour in marketing research”, MI 2007 – Management International Conference, Managing Global Transitions: Globalisation – Localisation – Regionalisation, 8thInternational Conference of the Faculty of Management Koper, University of Primorska, Portorož 20-24 November 2007, pp. 97-105. (sažetak)
Meler, M. (suautor s Lasić, M.): “Utvrđivanje profila vjernosti u funkciji razvijanja odnosa s potrošačima”, XX. Kongres CROMAR-a “Marketing u društvu znanja i suvremenoj poslovnoj stvarnosti”, CROMAR i Ekonomski fakultet Rijeka, Rijeka 25-27. X. 2007, str. 370-385. (sažetak)
Meler, M. (suautor s Grbac, B.): Marketinško planiranje – preduvjet uspješnog razvoja, Ministarstvo gospodarstva, rada i poduzetništva, Zagreb 2007, str. 64.
Meler, M. (suautor s Grbac, B.): Prikupljanje i uporaba tržišnih informacija – kako prepoznati mogućnosti na tržištu?, Ministarstvo gospodarstva, rada i poduzetništva, Zagreb 2007, str. 76.
Meler, M. (suautor s Grbac, B.): Realizacija poslovne ideje – od ideje do proizvoda/usluge, Ministarstvo gospodarstva, rada i poduzetništva, Zagreb 2007, str. 68.
Meler, M. (suautor s Grbac, B.): Znanje o potrošačima – odrednica ostvarivanja konkurentske prednosti, Ministarstvo gospodarstva, rada i poduzetništva, Zagreb 2007, str. 60.
Meler, M. (suautor s Dukić, B.): Upravljanje odnosima – od potrošača do klijenta (CRM), Ekonomski fakultet u Osijeku, Osijek 2007, 308. str.
Meler, M.: Marketing u kulturi, Ekonomski fakultet u Osijeku, Osijek 2006, 262 str.
Meler, M. (coauthor with Dukić, B.): “Developing of Customer Relationship Management in the Croatian Tourism Industry “, 3rd International Conference “An Enterprise Odyssey: Integration of Disintegration”, Graduate School of Economics & Business and University of Zagreb, Zagreb June 15-17, 2006, pp.1152-1161. (sažetak)
Meler, M.: “Marketing lokalne i regionalne samouprave”, Zbornik radova “Lokalna samouprava – hrvatska i nizozemska iskustva”, Hrvatski institut za lokalnu samoupravu i Interkerkelijk Vredesberaad, drugo izdanje, Osijek 2006, str. 349-355.
Meler, M.: “A marketing Approach to Creating Clients in Tourism and the Hotel Industry”, 18th Biennial International Congress: Tourism & Hospitality Industry 2006: New Trends in Tourism and Hospitality Management, May 3-5, 2006 Opatija, pp. 558-572. (sažetak)
Meler, M.: “Evolucija odnosa s potrošačima”, XIX. Kongres CROMAR-a “Marketinške paradigme za 21. stoljeće”, Hrvatska zajednica Udruga za marketing, Zagreb 21-22. listopada 2005, str. 108-124. (sažetak)
Meler, M.: “Istraživanje tržišta”, Ekonomski fakultet u Osijeku, Osijek 2005.
Meler, M.: “Osnove marketinga”, Ekonomski fakultet u Osijeku, Osijek 2005.
Meler, M. (coauthor with Cerović, Z. and Magaš, D.), “Developing of Tourist Destination Competitiveness in Global Markets Condition”, 2005 International Conference “Global Markets in Dynamic Environments:Making Positive Connections through Strategy, Technology and Konowledge”, Lisabon July 12-16, 2005, pp. 821-827. (sažetak)
Meler, M.: “Arts and Cultural Marketing – Croatian Theoretical and Practical Experiences”, 8th International Conference on Arts and Cultural Management 2005, International Association of Arts and Cultural Marketing (AIMAC), Montreal, July 3-6 2005, CD-ROM, S38, pp 1-11. (sažetak)
Meler, M. (coauthor with Grbac, B. and Horvat, Đ.): “SMEs and the Tourism Industry Cluster Development” , 6th International Conference “Enterprise in Transition”, The Faculty of Economics of the University of Split, Bol, May 26-28, 2005, pp. 437-451. (sažetak)
Meler, M.: “Ecotourism and Ecofood for the Well-Being of Croatia’s Tourism Industry”, 3rd Tourism Industry and Education Symposium “Tourism as a Contributor to Well-Being and Social Capital”, Jyvaskyla, Finland, May 19 – 21, 2005, pp. 219-229. (sažetak)
Meler, M. (coauthor with Ružić, D.) : “Marketing Thought in A Transitional Economy: Croatia, 1945-2005”,Proceedings of the 12th Conference on Historical Analysis & Research in Marketing (CHARM), Long Beach, California April 28 – May 1, 2005, pp. 219-228. (sažetak)
Meler, M.: “Problems of Nonprofit Marketing Implementation in the Republic of Croatia”, International Conference “Marketing Paradigms for Emerging Economies”, Indian Institute of Management, Ahmedabad, India, January 12-13, 2005, pp. 99-102. (sažetak)
Meler, M.: “Marketing Approach to the Tourism Product Conceptualization in a Globalization Condition”, 16th International Conference, Association for Global Business, Cancun, November 18-21, 2004, CD-ROM Paper 25, pp. 1-10. (sažetak)
Meler, M.:”Creation of Autochthonous Croatian Brands – An answer to Globalization Challenges” , 2004 International Conference, “NavigatingCrisis and Opportunities in Global Markets: Leadership, Strategy and Governance”, Cape Town June 8-12 2004, pp. 501-508. (sažetak)
| 23.04.2013.
Objavljeni radovi : 256
broj znanstvenih radova : 70
– u domaćim časopisima : 56
– u inozemnim časopisima :13
broj radova na konferencijama : 104
– domaćim : 31
– međunarodnim : 73
ostalo :
– 5 skripti
– 4 rječnika/leksikona
– 9 stručnih članaka objavljenih u domaćim časopisima
– 5 radova na stručnim skupovima
– 6 prikaza u časopisima
– 1 stručni projekt u inozemstvu
– 30 stručnih projekata u zemlji
Značajniji recentno objavljeni radovi
Meler, M. (suautor s Horvat, Đ.): Marketing vina u teoriji i primjeni, Edukator, Zagreb 2018, 472 str.
Meler, M. (coauthor with Horvat, Đ. i Kristić, J.): Wine Consumer Traits, Journal of Agricultural, Food and Environmental Sciences, International Scientific Journal, Vol. 70 (2017), Skopje 2017, pp. 20-26. (sažetak)
Meler, M.: Wine tourism as a centripetal force in the development of rural tourism, 3rd International Scientific Conference “Tourism in Southern and Eastern Europe 2015”, Faculty of Tourism and Hospitality Management Opatija, Opatija 13-16 May 2015, pp. 197-209. (sažetak)
Meler, M. (coauthor with Magaš, D.): Sustainable marketing for sustainable development, 11th International Academic Conference, The International Institute of Social and Economic Sciences (IISES), June 24-27, 2014, Reykjavik, Iceland, pp. 230-248. (sažetak)
Meler, M. (coauthor with Škoro, M.): (R)evolution of music marketing, 23rd CROMAR Congress: Marketing in a Dynamic Environment ‐ Academic and Practical Insights, Faculty of Tourism and Hospitality Management in Opatija, Lovran, October 24‐26, 2013., pp. 52-65. (sažetak)
Meler, M. (coauthor s Magaš, D.): Creation of Networks vs. National Tourism Organization – Croatian Experience, 2nd International Conference on Economics Marketing and Management, Dubai, January 19-20, 2013., pp. 131-135. (sažetak)
Meler, M. (coauthor s Horvat, Đ. i Kristić, J.): Strategic approach to the study of interdependence of price and quality of wine – Croatian experience, Proceedings of International Symposium for Agriculture and Food, The Faculty of Agricultural Sciences and Food, Skopje, December, 12-14, 2012., pp. 1036-1047. (sažetak)
Meler, M. (coauthor with Ham, M).: “Green marketing for green tourism”, 21th Biennial International Congress: Tourism & Hospitality Industry 2012: New Trends in Tourism and Hospitality Management, Faculty of Tourism and Hospitality Management in Opatija, May 03-05, 2012, Opatija, pp. 130-139. (sažetak)
Meler, M. (coauthor with Dukić, B.): “Deriving information superiority of the Croatian tourism product in virtual environment from a global CRM system”, 22nd CROMAR Congress “Marketing Chalenges new Economy”, October 6-8, 2011, Pula, pp. 250-264. (sažetak)
Meler, M. (coauthor with Dukić, B. and Katić, M.): “Mobile web technologies and SMS in bread marketing”, 6th International Congress “Flour-Bread ’11” & 8th Croatian Congress of Cereal Technologists “Brašno-Kruh ’11”, Opatija 12-14. October 2011., pp.156-163. (sažetak)
Meler, M. (coauthor with Dukić, B. and Katić, M.): “Relationship Improvement Model for Visitors of the Nature Park Kopački rit through Usage of Mobile Technology”, 33rd International Conference on Information Technology Interfaces, June 27-30, 2011, Cavtat, pp. 385-390. (sažetak)
Meler, M.: “Bazat e Marketingut”, Universiteti VICTORY & Instituti i hulumtimeve shkencore VICTORY Prishtinë, Prishtinë 2008., 332 str.
Meler, M. (coauthor with Magaš, D.): Croatian tourism development in competitive conditions after the economic crisis – the role of strategic marketing planning, Proceedings of Educons University for social science, Book 2., The second science symposium with international involment of Educons University at Sremska Kamenica “Real sector, financial institutions and services in the global crisis – recovery options”, Sremska Kamenica – Novi Sad, May 25-26, 2011, pp. 153-168. (sažetak)
Meler, M.: Strategic Directions of Croatian Tourism Development, International Journal of Arts & Sciences, Volume 4, Number 6, 2011, pp. 380-396. (sažetak)
Meler, M. (coauthor with Magaš, D. and Horvat, Đ.): A destinational tourism industry product: the SME’s role in the cluster formation in the Republic of Croatia, TMC Academic Journal, Vol. 5, Issue 2, Singapore, February 2011, pp. 24-33. (sažetak)
Meler, M. (suautor, urednik Previšić, J.): “Leksikon marketinga”, Ekonomski fakultet Zagreb, Zagreb 2011, 927 str.
Meler, M. (coauthor with Magaš, D. and Horvat, Đ.): A destinational tourism industry product: the SME’s role in the cluster formation in the Republic of Croatia”, The 1st International Conference for Research in Tourism, Hospitality and Leisure, Conference Proceedings, 1 October 2010, Shkoder, Albania, pp. 14-22. (sažetak)
Meler, M. (coauthor with Dukić, B. and Katić, M.): “Integrated information system model in the function of developing the value chain of the Croatian tourism product “, 5th International Conference An Enterprise Odyssey: “From Crisis to Prosperity – Challenges for Government and Business”, Faculty of Economics and Business, University of Zagreb, May 6-8, 2010, Opatija pp. 1604-1613. (sažetak)
Meler, M. (suautor s Grbac, B.): Metrika marketinga, Ekonomski fakultet u Rijeci, Rijeka 2010, 239 str.
Meler, M.: “The necessity of using marketing metrics in tourism” The 20th Biennial International Congress: Tourism & Hospitality Industry 2010: New Trends in Tourism and Hospitality Management, Faculty of Tourism and Hospitality Management in Opatija, May 6-8, 2010, Opatija, pp.138-152. (sažetak)
Meler, M.: “Strateško marketinško planiranje kao pretpostavka razvitka ruralnog turizma Republike Hrvatske”, Drugi hrvatski kongres o ruralnom turizmu, Hrvatski farmer, Mali Lošinj 21.-25. travnja 2010., str. 193-202. (sažetak)
Meler, M. (coauthor with Horvat Đ.):”Cluster Initiatives in the Republic of Croatia”, MIC-10-th Management International Conference “Creativity, Innovation and Management”, 25-28 November 2009, Sousse, Tunisia, pp.179-197. (sažetak)
Meler, M. (coauthor with Dukić, B.): “CRM as instrument of bread production optimization in tourist destinations”, 5th International Congress “Flour-Bread ’09”, Opatija, 21st to 23rd October 2009, pp. 159-166. (sažetak)
Meler, M. (coauthor with Dukić B. and Mesarić J.) : “Conceptual model for Promotion of Croatian Tourist Product Based on Integration of CRM and Web Technologies”, Proceedings of the ITI 2009, 31st: International Conference on Information Technology Interfaces, June 22-25, 2009, Cavtat, p.p 113-118. (sažetak)
Meler, M. (coauthor with Ham, M.): “Green marketing as a factor of development and competitiveness of Croatian tourism”, 2nd International Conference: “Sustainable Development and Competitiveness”, University of National and World Economy, Sofia, 25-26 September 2009, pp. 69-76. (sažetak)
Meler, M. (coauthor with Ham, M.): “Ecotourism in the Republic of Croatia – Challenge for the Future”, Journal of International Scientific Publications: Ecology & Safety, Volume 3, Part 1, Bourgas, Bulgaria 2009, pp. 83-97. (sažetak)
Meler, M. (coauthor with Grbac, B.): “Designing Higher Educational Programs on a Marketing Basis”, Proceedings of the 34th Annual Macromarketing Seminar “Rethinking Marketing in a Global Economy“, Macromarketing Society Inc. & University of Agder, Kristiansand, Norway, June 4 – 7, 2009, pp. 160-168. (sažetak)
Meler, M. (coauthor with Živković, M.): “The Meaning of Macromarketing in Transition Processes”, Proceedings of the 34th Annual Macromarketing Seminar “Rethinking Marketing in a Global Economy“, Macromarketing Society Inc. & University of Agder, Kristiansand, Norway, June 4-7, 2009, pp. 147-159. (sažetak)
Meler, M. (coauthor with Dukić, B.): “Information provision model within the Slavonia-Baranya tourism cluster based on potentials of modern mobile communication technology”, Proceedings and Abstracts of the International Innovation Conference for Co-operation Development (InCoDe), University of Pécs, Faculty of Business and Economics, Pécs 16-18th October, 2008, pp. 163-169. (sažetak)
Meler, M. (coauthor s Dukić, B.): “Creating information infrastructure in tourism industry cluster development”, 4th International Conference “An Enterprise Odyssey: Tourism – Governance and Entrepreneurship”, Faculty of Economics & Business, University of Zagreb, Cavtat June 11-14, 2008, pp. 815-826. (sažetak)
Meler, M. (coauthor with Horvat, Đ.): “Modalities of networked partnerships in designing a tourism product”, 19th Biennial International Congress “Tourism and Hospitality Industry 2008 – New Trends in Tourism and Hospitality Management”, May 07-09, 2008, Opatija, pp. 537-550. (sažetak)
Meler, M. (coauthor with Horvat, Đ. and Trojak, N.): “Issues of unethical behaviour in marketing research”, MI 2007 – Management International Conference, Managing Global Transitions: Globalisation – Localisation – Regionalisation, 8thInternational Conference of the Faculty of Management Koper, University of Primorska, Portorož 20-24 November 2007, pp. 97-105. (sažetak)
Meler, M. (suautor s Lasić, M.): “Utvrđivanje profila vjernosti u funkciji razvijanja odnosa s potrošačima”, XX. Kongres CROMAR-a “Marketing u društvu znanja i suvremenoj poslovnoj stvarnosti”, CROMAR i Ekonomski fakultet Rijeka, Rijeka 25-27. X. 2007, str. 370-385. (sažetak)
Meler, M. (suautor s Grbac, B.): Marketinško planiranje – preduvjet uspješnog razvoja, Ministarstvo gospodarstva, rada i poduzetništva, Zagreb 2007, str. 64.
Meler, M. (suautor s Grbac, B.): Prikupljanje i uporaba tržišnih informacija – kako prepoznati mogućnosti na tržištu?, Ministarstvo gospodarstva, rada i poduzetništva, Zagreb 2007, str. 76.
Meler, M. (suautor s Grbac, B.): Realizacija poslovne ideje – od ideje do proizvoda/usluge, Ministarstvo gospodarstva, rada i poduzetništva, Zagreb 2007, str. 68.
Meler, M. (suautor s Grbac, B.): Znanje o potrošačima – odrednica ostvarivanja konkurentske prednosti, Ministarstvo gospodarstva, rada i poduzetništva, Zagreb 2007, str. 60.
Meler, M. (suautor s Dukić, B.): Upravljanje odnosima – od potrošača do klijenta (CRM), Ekonomski fakultet u Osijeku, Osijek 2007, 308. str.
Meler, M.: Marketing u kulturi, Ekonomski fakultet u Osijeku, Osijek 2006, 262 str.
Meler, M. (coauthor with Dukić, B.): “Developing of Customer Relationship Management in the Croatian Tourism Industry “, 3rd International Conference “An Enterprise Odyssey: Integration of Disintegration”, Graduate School of Economics & Business and University of Zagreb, Zagreb June 15-17, 2006, pp.1152-1161. (sažetak)
Meler, M.: “Marketing lokalne i regionalne samouprave”, Zbornik radova “Lokalna samouprava – hrvatska i nizozemska iskustva”, Hrvatski institut za lokalnu samoupravu i Interkerkelijk Vredesberaad, drugo izdanje, Osijek 2006, str. 349-355.
Meler, M.: “A marketing Approach to Creating Clients in Tourism and the Hotel Industry”, 18th Biennial International Congress: Tourism & Hospitality Industry 2006: New Trends in Tourism and Hospitality Management, May 3-5, 2006 Opatija, pp. 558-572. (sažetak)
Meler, M.: “Evolucija odnosa s potrošačima”, XIX. Kongres CROMAR-a “Marketinške paradigme za 21. stoljeće”, Hrvatska zajednica Udruga za marketing, Zagreb 21-22. listopada 2005, str. 108-124. (sažetak)
Meler, M.: “Istraživanje tržišta”, Ekonomski fakultet u Osijeku, Osijek 2005.
Meler, M.: “Osnove marketinga”, Ekonomski fakultet u Osijeku, Osijek 2005.
Meler, M. (coauthor with Cerović, Z. and Magaš, D.), “Developing of Tourist Destination Competitiveness in Global Markets Condition”, 2005 International Conference “Global Markets in Dynamic Environments:Making Positive Connections through Strategy, Technology and Konowledge”, Lisabon July 12-16, 2005, pp. 821-827. (sažetak)
Meler, M.: “Arts and Cultural Marketing – Croatian Theoretical and Practical Experiences”, 8th International Conference on Arts and Cultural Management 2005, International Association of Arts and Cultural Marketing (AIMAC), Montreal, July 3-6 2005, CD-ROM, S38, pp 1-11. (sažetak)
Meler, M. (coauthor with Grbac, B. and Horvat, Đ.): “SMEs and the Tourism Industry Cluster Development” , 6th International Conference “Enterprise in Transition”, The Faculty of Economics of the University of Split, Bol, May 26-28, 2005, pp. 437-451. (sažetak)
Meler, M.: “Ecotourism and Ecofood for the Well-Being of Croatia’s Tourism Industry”, 3rd Tourism Industry and Education Symposium “Tourism as a Contributor to Well-Being and Social Capital”, Jyvaskyla, Finland, May 19 – 21, 2005, pp. 219-229. (sažetak)
Meler, M. (coauthor with Ružić, D.) : “Marketing Thought in A Transitional Economy: Croatia, 1945-2005”,Proceedings of the 12th Conference on Historical Analysis & Research in Marketing (CHARM), Long Beach, California April 28 – May 1, 2005, pp. 219-228. (sažetak)
Meler, M.: “Problems of Nonprofit Marketing Implementation in the Republic of Croatia”, International Conference “Marketing Paradigms for Emerging Economies”, Indian Institute of Management, Ahmedabad, India, January 12-13, 2005, pp. 99-102. (sažetak)
Meler, M.: “Marketing Approach to the Tourism Product Conceptualization in a Globalization Condition”, 16th International Conference, Association for Global Business, Cancun, November 18-21, 2004, CD-ROM Paper 25, pp. 1-10. (sažetak)
Meler, M.:”Creation of Autochthonous Croatian Brands – An answer to Globalization Challenges” , 2004 International Conference, “NavigatingCrisis and Opportunities in Global Markets: Leadership, Strategy and Governance”, Cape Town June 8-12 2004, pp. 501-508. (sažetak)
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