Call for Papers
13th IAPNM CONGRESS
PUBLIC, SOCIAL AND NONPROFIT MARKETING:
VALUE CREATION AND QUALITY OF LIFE IMPROVEMENT
OSIJEK, CROATIA
JUNE, 12 – 14 2014
The two facts that create specific features of nonprofit organizations: the value they produce lies in the achievement of social purposes, and their revenues that come from sources other than customer purchases have motivated the topic for the 13th IAPNM congress.
The questions that arise from these two features are likely to motivate research in terms of definition of public or social value and how to create it, identification of sources of legitimacy and support for the nonprofit organization and sector as a whole, and creation of operational capacity to deliver the value. By definition, social value is created when resources, inputs, processes or policies are combined to generate improvements in lives of individuals or society as a whole. It is about inclusion and access, respect, openness of institutions as well as about history, knowledge and cultural identity.
On the other hand, quality of life is increasingly taken as a valid but complex construct that defines development. The challenge for the nonprofit and public sector is to identify those values that efficiently contribute to the quality of life improvement on local, regional and international level. The specific marketing issue here is to find ways in which society or its specific stakeholders might be mobilized to contribute to defined social purposes. The complexity of stakeholders that contribute to quality of life improvement can be well illustrated with Etzkowitzs’ Triple Helix model: companies with their corporate social responsibility and performance, government with provision of legal and political framework and public utilities performance and nonprofit sector with its provision of services that market or government fails to provide, representation of underrepresented population and societal needs, facilitating social capital and democratic processes in the society.
Therefore, the suggested topics for the congress are the following:
- Social value creation and distribution
- Corporate social responsibility and performance
- Sustainable marketing
- Marketing perspectives on social issues (health, education, culture, poverty, etc.)
- Social entrepreneurship
- Marketization of the nonprofit sector
- Destination and territorial marketing
- Marketing public services
- Value co-creation in public and nonprofit marketing
Of course, we welcome any other suggestions regarding the general topic.
| 28.10.2013.
13th IAPNM CONGRESS
PUBLIC, SOCIAL AND NONPROFIT MARKETING:
VALUE CREATION AND QUALITY OF LIFE IMPROVEMENT
OSIJEK, CROATIA
JUNE, 12 – 14 2014
The two facts that create specific features of nonprofit organizations: the value they produce lies in the achievement of social purposes, and their revenues that come from sources other than customer purchases have motivated the topic for the 13th IAPNM congress.
The questions that arise from these two features are likely to motivate research in terms of definition of public or social value and how to create it, identification of sources of legitimacy and support for the nonprofit organization and sector as a whole, and creation of operational capacity to deliver the value. By definition, social value is created when resources, inputs, processes or policies are combined to generate improvements in lives of individuals or society as a whole. It is about inclusion and access, respect, openness of institutions as well as about history, knowledge and cultural identity.
On the other hand, quality of life is increasingly taken as a valid but complex construct that defines development. The challenge for the nonprofit and public sector is to identify those values that efficiently contribute to the quality of life improvement on local, regional and international level. The specific marketing issue here is to find ways in which society or its specific stakeholders might be mobilized to contribute to defined social purposes. The complexity of stakeholders that contribute to quality of life improvement can be well illustrated with Etzkowitzs’ Triple Helix model: companies with their corporate social responsibility and performance, government with provision of legal and political framework and public utilities performance and nonprofit sector with its provision of services that market or government fails to provide, representation of underrepresented population and societal needs, facilitating social capital and democratic processes in the society.
Therefore, the suggested topics for the congress are the following:
- Social value creation and distribution
- Corporate social responsibility and performance
- Sustainable marketing
- Marketing perspectives on social issues (health, education, culture, poverty, etc.)
- Social entrepreneurship
- Marketization of the nonprofit sector
- Destination and territorial marketing
- Marketing public services
- Value co-creation in public and nonprofit marketing
Of course, we welcome any other suggestions regarding the general topic.
| 28.10.2013.
