Program
Preliminary Program
DAY I – Wednesday, 22.09.2021.
18:00 – 20:00: Participant Registration
DAY II – Thursday, 23.09.2021.
09:00 – 10:00: Participants registration
10:00 – 11:30: Keynote speakers
11:30 – 12:00: Coffee break
12:00 – 14:00: Session 1
14:00 – 15:00: Lunch
15:00 – 16:00: Assembly
16:00 – 17:30: The best student paper award
17:30 – 19:30: Tour of Osijek
DAY III – Friday, 24.09.2021.
08:30 – 10:30: Session 2
10:30 – 11:00: Coffee break
11:00 – 13:00: Session 3
13:00 – 14:00: Lunch
14:30: Tour of Baranja and dinner
Session schedule
Session schedule
Time
Session 1
Thursday, 12:00 p.m. – 14:00 p.m.
Chairperson: Marija Ham
12:00-12:15
Dragan Benazić
Primjena uređaja za praćenje kretanja oka u marketing
12:15-12:30
Antun Biloš, Bruno Budimir and Valentina Zrilić
Influence of the digital environment on decorative cosmetics trends
12:30-12:45
Morana Fudurić
Relationship orientation in social media: Literature review and conceptualization
12:45-13:00
Iva Gregurec, Damir Dobrinić and Ante Šarić
Experience marketing in video gaming industry
13:00-13:15
Ana-Marija Kolak, Sandra Horvat and Morana Fudurić
Uloga nostalgije u poticanju angažiranosti potrošača u digitalnom okruženju
13:15-13:30
Andrea Lučić, Marija Uzelac and Luka Gaćina
The review of financial education policies and strategies aimed at the young
13:30-13:45
Helena Štimac, Karla Bilandžić and Marija Ham
Stavovi i ponašanje potrošača u online okruženju – Analiza lojalnosti web shopu
13:45-14:00
Tamás Ujházi
Investigating the effects of perceived risk on acceptance of autonomous vehicles
Time
Session 2
Friday, 8:30 a.m. – 10:30 a.m.
Chairperson: Mirna Leko Šimić
8:30-8:45
Kristina Daljevec, Erik Ružić and Dragan Benazić
Navike generacije Z u korištenju medija s posebnim osvrtom na utjecaj COVID-19 pandemije
8:45-9:00
Ivana First Komen, Nina Grgurić Čop and Antonija Puškarić
Conscious food choices – Differences in perceived benefits and willingness to pay among different product types
9:00-9:15
Zoltan Juhasz and Erzsebet Hetesi
Characteristics of the communication during the COVID-19 pandemic in Hungary
9:15-9:30
Tomislav Krištof, Vanja Šebek and Elma Melkić
Times of depression and anxiety: The link between social media use, anxiety and depression
9:30-9:45
Lilla Lipták and Szabolcs Prónay
The effect of external reference price on consumers’ price perception
9:45-10:00
Mirna Leko Šimić and Ana Pap
Generation Z buying behavior change in COVID-19 pandemic context
10:00-10:15
Ana Pušić and Katija Vojvodić
To be or not to be cancelled: tackling the challenges of cancel culture in brand management
10:15-10:30
Matia Torbarina, Lara Jelenc, Ana Maria Franulović and Ivana Jukić
Endowment effect in the used cars market
Time
Session 3
Friday, 11:00 a.m. – 13:00 p.m.
Chairperson: Antun Biloš
11:00-11:15
Lorena Bašan, Jelena Kapeš and Lea Brolich
Sustainable marketing factors: Impact on tourist satisfaction and perceived cultural tourism effects
11:15-11:30
Anita Kéri
What does loyalty mean for international students? – Evidence from PHD students at a Hungarian university
11:30-11:45
Tanja Komarac, Anja Bašić and Đurđana Ozretić Došen
Urban icons as a foundation of city brand: The case of city Zagreb
11:45-12:00
Dunja Meštrović, Lidija Bagarić and Dina Lončarić
Attitudes and perceptions of sustainable marketing in higher education – Designing a measurement instrument
12:00-12:15
Dubravka Sinčić Ćorić and Lucija Mihotić
Bank’s brand personality
12:15-12:30
Christian Stipanović, Elena Rudan and Vedran Zubović
Impact of COVID-19 on the outlook for adventure tourism development
12:30-12:45
Davor Širola
Entrepreneurial and market-oriented local public administrations – a path toward city performance improvement
12:45-13:00
Anja Vrhoci, Ana Čuić Tanković and Jelena Kapeš
Perception of online information when selecting a tourist product: Differences between generations X, Y and Z
Program Committee
-Mirna Leko Šimić, Programme Committee Chair – (University J.J. Strossmayer of Osijek, Faculty of Economics, Croatia)
-Mario Banožić, President of Croatian Marketing Association
-Davorin Turkalj (University J.J. Strossmayer of Osijek, Faculty of Economics, Croatia)
-Tihomir Vranešević (University of Zagreb, Faculty of Economics & Business, Croatia)
-Dragan Benazić (Juraj Dobrila University of Pula, Faculty of Economics and Tourism ‘Dr. Mijo Mirković’, Croatia)
-Daša Dragnić (University of Split, Faculty of Economics, Business and Tourism, Croatia)
-Ivana First Komen (University of Rijeka, Faculty of Economics and Business, Croatia)
-Katija Vojvodić (University of Dubrovnik, Department of Economics and Business, Croatia)
-Lidija Bagarić (University of Rijeka, Faculty of Tourism and Hospitality Management in Opatija, Croatia)
-Maja Konečnik Ruzzier (University of Ljubljana, School of Economics and Business, Slovenia)
-Armand Faganel (University of Primorska, Faculty of Management in Koper, Slovenia)
-Kenan Mahmutović (University of Bihać, Faculty of Economics, Bosna and Herzegovina)
-Marija Čutura (University of Mostar, Faculty of Economics, Bosna and Herzegovina)
-Veldin Ovčina (University Džemal Bijedić of Mostar, Faculty of Economics, Bosna and Herzegovina)
-Radmila Janičić (University of Belgrade, Faculty of Organizational Sciences, Serbia)
-Erzsebet Hetesi (University of Szeged, Faculty od Economics and Business Administration, Hungary)
–Ákos Nagy (University of Pécs, Faculty of Business and Economics)
| 03.07.2017.
Preliminary Program
DAY I – Wednesday, 22.09.2021.
18:00 – 20:00: Participant Registration
DAY II – Thursday, 23.09.2021.
09:00 – 10:00: Participants registration
10:00 – 11:30: Keynote speakers
11:30 – 12:00: Coffee break
12:00 – 14:00: Session 1
14:00 – 15:00: Lunch
15:00 – 16:00: Assembly
16:00 – 17:30: The best student paper award
17:30 – 19:30: Tour of Osijek
DAY III – Friday, 24.09.2021.
08:30 – 10:30: Session 2
10:30 – 11:00: Coffee break
11:00 – 13:00: Session 3
13:00 – 14:00: Lunch
14:30: Tour of Baranja and dinner
Session schedule
Session schedule
| Time | Session 1
Thursday, 12:00 p.m. – 14:00 p.m. Chairperson: Marija Ham |
| 12:00-12:15 | Dragan Benazić
Primjena uređaja za praćenje kretanja oka u marketing |
| 12:15-12:30 | Antun Biloš, Bruno Budimir and Valentina Zrilić
Influence of the digital environment on decorative cosmetics trends |
| 12:30-12:45 | Morana Fudurić
Relationship orientation in social media: Literature review and conceptualization |
| 12:45-13:00 | Iva Gregurec, Damir Dobrinić and Ante Šarić
Experience marketing in video gaming industry |
| 13:00-13:15 | Ana-Marija Kolak, Sandra Horvat and Morana Fudurić
Uloga nostalgije u poticanju angažiranosti potrošača u digitalnom okruženju |
| 13:15-13:30 | Andrea Lučić, Marija Uzelac and Luka Gaćina
The review of financial education policies and strategies aimed at the young |
| 13:30-13:45 | Helena Štimac, Karla Bilandžić and Marija Ham
Stavovi i ponašanje potrošača u online okruženju – Analiza lojalnosti web shopu |
| 13:45-14:00 | Tamás Ujházi
Investigating the effects of perceived risk on acceptance of autonomous vehicles |
| Time | Session 2
Friday, 8:30 a.m. – 10:30 a.m. Chairperson: Mirna Leko Šimić |
| 8:30-8:45 | Kristina Daljevec, Erik Ružić and Dragan Benazić
Navike generacije Z u korištenju medija s posebnim osvrtom na utjecaj COVID-19 pandemije |
| 8:45-9:00 | Ivana First Komen, Nina Grgurić Čop and Antonija Puškarić
Conscious food choices – Differences in perceived benefits and willingness to pay among different product types |
| 9:00-9:15 | Zoltan Juhasz and Erzsebet Hetesi
Characteristics of the communication during the COVID-19 pandemic in Hungary |
| 9:15-9:30 | Tomislav Krištof, Vanja Šebek and Elma Melkić
Times of depression and anxiety: The link between social media use, anxiety and depression |
| 9:30-9:45 | Lilla Lipták and Szabolcs Prónay
The effect of external reference price on consumers’ price perception |
| 9:45-10:00 | Mirna Leko Šimić and Ana Pap
Generation Z buying behavior change in COVID-19 pandemic context |
| 10:00-10:15 | Ana Pušić and Katija Vojvodić
To be or not to be cancelled: tackling the challenges of cancel culture in brand management |
| 10:15-10:30 | Matia Torbarina, Lara Jelenc, Ana Maria Franulović and Ivana Jukić
Endowment effect in the used cars market |
| Time | Session 3
Friday, 11:00 a.m. – 13:00 p.m. Chairperson: Antun Biloš |
| 11:00-11:15 | Lorena Bašan, Jelena Kapeš and Lea Brolich
Sustainable marketing factors: Impact on tourist satisfaction and perceived cultural tourism effects |
| 11:15-11:30 | Anita Kéri
What does loyalty mean for international students? – Evidence from PHD students at a Hungarian university |
| 11:30-11:45 | Tanja Komarac, Anja Bašić and Đurđana Ozretić Došen
Urban icons as a foundation of city brand: The case of city Zagreb |
| 11:45-12:00 | Dunja Meštrović, Lidija Bagarić and Dina Lončarić
Attitudes and perceptions of sustainable marketing in higher education – Designing a measurement instrument |
| 12:00-12:15 | Dubravka Sinčić Ćorić and Lucija Mihotić
Bank’s brand personality |
| 12:15-12:30 | Christian Stipanović, Elena Rudan and Vedran Zubović
Impact of COVID-19 on the outlook for adventure tourism development |
| 12:30-12:45 | Davor Širola
Entrepreneurial and market-oriented local public administrations – a path toward city performance improvement |
| 12:45-13:00 | Anja Vrhoci, Ana Čuić Tanković and Jelena Kapeš
Perception of online information when selecting a tourist product: Differences between generations X, Y and Z |
-Mario Banožić, President of Croatian Marketing Association
-Davorin Turkalj (University J.J. Strossmayer of Osijek, Faculty of Economics, Croatia)
-Tihomir Vranešević (University of Zagreb, Faculty of Economics & Business, Croatia)
-Dragan Benazić (Juraj Dobrila University of Pula, Faculty of Economics and Tourism ‘Dr. Mijo Mirković’, Croatia)
-Daša Dragnić (University of Split, Faculty of Economics, Business and Tourism, Croatia)
-Ivana First Komen (University of Rijeka, Faculty of Economics and Business, Croatia)
-Katija Vojvodić (University of Dubrovnik, Department of Economics and Business, Croatia)
-Lidija Bagarić (University of Rijeka, Faculty of Tourism and Hospitality Management in Opatija, Croatia)
-Maja Konečnik Ruzzier (University of Ljubljana, School of Economics and Business, Slovenia)
-Armand Faganel (University of Primorska, Faculty of Management in Koper, Slovenia)
-Kenan Mahmutović (University of Bihać, Faculty of Economics, Bosna and Herzegovina)
-Marija Čutura (University of Mostar, Faculty of Economics, Bosna and Herzegovina)
-Veldin Ovčina (University Džemal Bijedić of Mostar, Faculty of Economics, Bosna and Herzegovina)
-Radmila Janičić (University of Belgrade, Faculty of Organizational Sciences, Serbia)
-Erzsebet Hetesi (University of Szeged, Faculty od Economics and Business Administration, Hungary)
–Ákos Nagy (University of Pécs, Faculty of Business and Economics)
| 03.07.2017.
