Osijek 22 - 25 rujna 2021. na Ekonomskom fakultetu u Osijeku

Osijek from 22nd to 25th September 2021 at the University J.J.Strossmayer in Osijek, Faculty of Economics in Osijek.

Kontakt: cromar2021@efos.hr




We are pleased to announce keynote speakers:


Vesna Zabkar is a professor of marketing and former vice dean for research and doctoral studies at the School of Economics and Business,  University of Ljubljana (SEBLU). She was a visiting scholar at Northwestern University (Fulbright Grant) and is a visiting professor at the University of Vienna (Chair of International Marketing). Her research interests include the role of marketing within companies, sustainability, brand reputation, and cross-cultural consumer research. Her recent research has been published in Journal of Business Research, Journal of Business Ethics, Journal of International Marketing and Industrial marketing management, among others. Prof. Zabkar is a member of the Boards of EAA (European Advertising Academy) and NIBES (Network of International Business and Economic Schools) and a member of  the Executive Committee of European Marketing Academy (EMAC).

Lecture title: Sustainability in marketing and consumer research



Miroslav Varga is one of the few people in the Region who have achieved the status of GCT – Google Certified Trainer. Google employs over 100,000 people but there are less than 400 GCTs worldwide. He’s a so-called Martech specialist (a person in online advertising and data analysis) for a very long time. As far as he knows, he is the only digital advertiser in the world, having the status of a fivefold Grandfather. He has made a lot of mistakes in his career that he unselfishly shares with the audience or attendees of his seminars. He’s a regular lecturer in the field of his expertise at several business schools and faculties.

Lecture title: Internet advertising in the AI era