Home
Dear colleagues,
On behalf of CROMAR (Croatian Marketing Association) and the Faculty of Economics in Osijek, University J.J.Strossmayer in Osijek, we are pleased to invite you to the upcoming 27th CROMAR Congress entitled “Let the masks fall – New consumer in business and research” taking place in Osijek from 22nd to 25th September 2021 at the University J.J.Strossmayer in Osijek, Faculty of Economics in Osijek.
Conference Theme
Let the masks fall – New consumer in business and research
With the conference theme we aim to communicate the hope that the crisis caused by the global pandemic will soon become a part of the past. And stay there! Let the masks fall… so the people (and the economy) can breathe normal again.
Nevertheless, the world has changed, and will continue to change faster and faster. The current consumer is always in the center of marketing and will always be an inspiration for the researchers to reveal the attitudes, motivation, values and lifestyles of our consumers with the aim of stimulating socially desirable behavior and optimizing business strategies. Let the masks fall… Through knowledge to excellence. That is, by the way, the slogan of EFOS, the host of the congress.
And last but not the least, the falling of the masks refers to the transparency of the current market based primarily on the new communication technologies that enable the true dialog between consumers and economic entities, but also on the social responsibility and sustainability in marketing, both on the supply and the demand side. Let the masks fall… for the marketing to become even more transparent, customer oriented and sustainable.
We look forward to “demasking” some of the marketing concepts and processes together. We sincerely hope that the XXVII CROMAR Congress will prove to be a great opportunity for an open discussion on the latest theories and practices as well as a meeting place for academics and practitioners from the Region. We also look forward to welcoming you in Osijek! Hopefully in person and without masks.
Sincerely,
Organizing and scientific comittee
| 03.07.2017.
Dear colleagues,
On behalf of CROMAR (Croatian Marketing Association) and the Faculty of Economics in Osijek, University J.J.Strossmayer in Osijek, we are pleased to invite you to the upcoming 27th CROMAR Congress entitled “Let the masks fall – New consumer in business and research” taking place in Osijek from 22nd to 25th September 2021 at the University J.J.Strossmayer in Osijek, Faculty of Economics in Osijek.
Conference Theme
Let the masks fall – New consumer in business and research
With the conference theme we aim to communicate the hope that the crisis caused by the global pandemic will soon become a part of the past. And stay there! Let the masks fall… so the people (and the economy) can breathe normal again.
Nevertheless, the world has changed, and will continue to change faster and faster. The current consumer is always in the center of marketing and will always be an inspiration for the researchers to reveal the attitudes, motivation, values and lifestyles of our consumers with the aim of stimulating socially desirable behavior and optimizing business strategies. Let the masks fall… Through knowledge to excellence. That is, by the way, the slogan of EFOS, the host of the congress.
And last but not the least, the falling of the masks refers to the transparency of the current market based primarily on the new communication technologies that enable the true dialog between consumers and economic entities, but also on the social responsibility and sustainability in marketing, both on the supply and the demand side. Let the masks fall… for the marketing to become even more transparent, customer oriented and sustainable.
We look forward to “demasking” some of the marketing concepts and processes together. We sincerely hope that the XXVII CROMAR Congress will prove to be a great opportunity for an open discussion on the latest theories and practices as well as a meeting place for academics and practitioners from the Region. We also look forward to welcoming you in Osijek! Hopefully in person and without masks.
Sincerely,
Organizing and scientific comittee
| 03.07.2017.
